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Why Are Custom Apparel And Spiritwear Products So Effective?

Here are 4 factors that make spiritwear and custom apparel very practical for sports teams, schools, businesses and all sorts of organizations!

spiritwear and custom apparel are a big part of what ARES Sportswear does for our sports teams, schools and businesses

One of the main questions that the ARES Sportswear team is constantly answering is how can our spiritwear and custom apparel products continue to evolve in popularity and overall effectiveness for our clients?

There’s no doubt about it that the answer to this question is constantly evolving, but what we’ve come to understand over the past 30 years is that there is a consistent equation that works for our custom apparel clients. This equation includes how people like spiritwear and all sorts of custom apparel that is:

  • Valuable
  • Portable
  • Useful
  • Capable of bringing communities together

Keeping these four factors in mind will always go a long way in terms of helping you generate more custom apparel sales, and the industry specialists at ARES Sportswear are always here to help you develop a campaign that ensures your own customer satisfaction.

So continue reading to learn more about this tried and true equation that helps make spiritwear and custom apparel so effective!


One of the hard truths that people need to keep in mind for their custom apparel campaign is that people simply don’t like cheap stuff. This is why it’s extremely important to make sure that your spiritwear and custom apparel products provide value to your athletes, students, parents, fans and your entire target audiences.

It’s also important to keep in mind that the actual cost of your spiritwear/custom apparel products is only just one small aspect that develops value, because people will attribute a lot of value to apparel products that they generally like to wear on a regular basis.

Some of our best selling custom apparel products are not only affordable, but also very versatile in terms of style and our design approach. Some examples of our most valuable spiritwear and custom apparel products include:

It’s always important to understand how value is something that has an individual meaning, which is why understanding your target audience very well is so important for your custom apparel campaign success!


This may seem somewhat obvious, but people tend to use things that are actually useful to them. This is why your spiritwear and custom apparel should also be oriented around the overall usefulness for your organization, because after all a school in South Florida will generally less likely need custom hoodies as compared to a school in Ohio!

What’s important to keep in mind in terms of the overall usefulness of your custom apparel is that the more people wear your spiritwear products, the more exposure your team or organization will get.

The last thing you’ll want is to have your custom apparel sitting in someone’s closet or drawers, so usefulness is always one of the top priorities you should keep in mind!


Does your sports team travel a lot? If so then you’re definitely not alone. This is one of the reasons why it’s important to consider the portability of your custom apparel and spiritwear, because it’s likely that these apparel products will travel with athletes and parents from game to game.

Custom headwear tends to be a really great spiritwear option when it comes to portability, and of course backpacks and bags make traveling a lot easier and more stylish!

Bringing Communities Together

This last factor that we’re going to discuss in terms of the effectiveness of spiritwear and custom apparel is arguably the most important; because the more your spiritwear brings people together, the more likely people will want to jump on the bandwagon and purchase these types of products.

This is where the design specialists at ARES will come in to ensure that your spiritwear products look absolutely fantastic, and provide the aesthetics that make people proud to be a part of their team, school, business or other organization.

And sometimes these products don’t necessarily need to fall within the custom apparel sector, because accessories are also great opportunities to showcase your team spirit!

Reach Out To The Ares Sportswear Team To Learn More About How We Can Help You With Your Spiritwear And Custom Apparel!

ARES Sportswear has supported countless organizations all throughout the country when it comes to spiritwear and custom apparel orders, and we’re more than confident that our team of specialists will help you make the very most out of these unbelievably fun and rewarding campaigns.

So always feel free to reach out to us online or call us at 800-439-8614 to get in touch with our team and let us know how we can support you and your spiritwear and custom apparel efforts!  

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